Are corporate/brand peripherals (plush toys, pillows, etc.) really useless?

May 17, 2024

Brand perimeter doesn't work? Who said that ！！！！

1、Auxiliary products to promote sales

The production of peripheral needs extra cost, but it is difficult to use data to measure the promotion effect on sales.

We have done research on the role of peripheral promotion

Background: a customer unit price of about 80-90 stores, set up during the event full of 58 yuan complimentary peripheral promotions, after the end of the event on the customer research, the conclusion is that

a. Among the customers who did not reach the full-price threshold, more than 70% were willing to buy more products worth $10-50 to reach the full-price threshold if they knew there was a giveaway event.

b. 30% of customers who reached the full price threshold placed a special order in order to receive the giveaway.

This result shows that excellent perimeter can promote sales and attraction can reach 30%~70

Ps: Ways to reduce costs:

① Full-price gift form, from full-price direct gift to full-price manual collection, can reduce the cost of unknowing customers accidentally received

Full XX yuan, plus 1 yuan for the purchase of peripheral, so that people willing to take the periphery of the efforts of enough a enough

2、Enhance member stickiness and activity

a. Many brands have a membership system, customers get points through transactions and interactions, points for peripheral can enhance the value of the membership system, deepen the customer's perception of the brand's membership

b. New peripherals on a regular basis can give customers a sense of freshness, we all like the new and hate the old, a variety of new models can greatly increase customer interest and enhance the frequency of customer interaction

c. Cross-border peripheral, due to its IP fan base and limited scarcity, can set off a trend in a short period of time.

d. With a variety of promotional activities, such as giveaways, lucky draws, etc., customers will have an additional sense of access, increase the amount of price, more incentive to order!

C. Enhance the brand imprint

1. FMCG, the user's brand imprint will be forgotten with the disappearance of the product, even without waiting for the end of the use, it disappeared. For example, do you remember half of the soap is what brand?

2. durable goods, the user every use, the brand information is displayed in front of him once, invariably deepen the brand imprint.

When you need to buy, the probability will think of the brand!

So FMCG partners to do is how to integrate the brand imprint into the customer's life “durable goods”, the surrounding is a good bearer!

A high-quality and good-looking corporate Mascot dolls, corporate pillows, handbags, etc., all belong to the durable goods around, loved by the majority of consumers. If you have customized plush toys, corporate pillows, corporate mascots, handbags, etc., you can contact us Shenzhen Yida Toys Company, we have a professional team, more than 8 years of production experience, trustworthy!

This is a more lasting brand mark than the fast moving consumer goods themselves.

4, create brand IP

Brand IP is a big project, peripheral is an important part of it.

Shoddy peripheral, will greatly lower the brand image, it is best not to do what can be done, in line with the brand positioning, and even beyond the product grade of the excellent peripheral, and can even become a super hit!

Look at the case:

Star * grams, specializing in cups for many years

A cup of coffee is only a few dozen dollars, a cup is hundreds of dollars!

On the one hand, it does look good, creative and unique, novel shape

On the other hand, the brand logo also enhances the style of the cups

This is the brand image, which is shown through the periphery.

At the same time, the periphery deepens the image of the brand in the minds of customers.