Plush toy manufacturers gradually rise of the Chinese toy market

August 11, 2023

Plush toy manufacturers gradually rise of the Chinese toy market
China has always been known as the "world toy factory", with the rising cost of toys, the reduction of China's toy exports is so that the world's toy manufacturers will focus on China's toy manufacturers. In addition, with the development of China's one-child policy plush toy processing, as well as the continuous growth of population and social wealth, China's toy consumer market has gradually risen, in the near future, China's toy consumption will create a huge emerging toy market.
China's infant products market, with a total scale of more than 1 trillion yuan, has become one of the targets of toy manufacturers. On the one hand, with the economic development of plush toy manufacturers and the continuous improvement of people's living standards, people's consumption awareness is changing, and parents pay more attention to the role of toys in the growth of children. It is understood that the proportion of toys in the infant and child economy in the United States accounts for 50%, while the proportion in the infant and child economy in China is about 5%, and this phenomenon is a cultural difference. Toys for American children is a daily necessities, while in China, toys are still a "pure consumer goods", only when the "necessities" are met, there is a "consumption" desire. However, in recent years, Chinese people have been more and more influenced by the western education concept of modern civilization, and their attitude towards toys is also quietly changing. All this is pushing the momentum of toy consumption growth forward.
The large population determines the high demand for toys
According to the calculation of China's 267 million children population issued by the United Nations, the current Chinese children's toy market space is about 19 billion yuan, and if the global symmetry degree of 34 US dollars is estimated, China's children's toy market space can reach 65 billion yuan, at most 3.5 times the room for improvement. If measured at $100, China's children's toy market space can reach 190 billion yuan, and there is 10 times more room for improvement. Since most young couples in modern families have only one child, parents are willing to spend on them. According to the survey, 59% of the purchases of learning tools and toys are made by children, and the proportion of entertainment decisions made by children is also over 50%. China's huge population base determines the demand for toy market plush toys customized will continue.

Plush toy manufacturers baby toy market sales proportion increased rapidly
In recent years, the sales performance of toy products in the baby and children's industry has surprised play companies, although toys in the baby and children's industry to eat, wear, use, play category sales accounted for only 5%, but the sales of toys are increasing, it is understood that the well-known brands of domestic milk powder used for gifts of toys are about 30 million yuan each year. And into the 21st century, China ushered in a number of baby peaks, China's newborn parents are basically after 80, they pay more attention to the healthy growth of children, in eating, wearing, with the consumption burden is not parents, the consumption of children's play investment is also increasing, the proportion of baby toys market sales rise, it seems reasonable.
Behind this situation, the most important reason is the change in the consumption concept of children's parents on toy products, which is the result of the emphasis on "parent-child education" and "game education" by operators of the baby and child industry, preschool education institutions and kindergartens: Toys are tools for play, toys for children as indispensable as air and water, to buy toys for children will become a regular consumer behavior, China's baby toy market is rising.

Author:

Ms. Vivi

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bear@ydatoy.com

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