What about the plush toy market?

July 10, 2024

Plush toys, also known as soft toys or stuffed toys, are made of plush fabrics and other textile materials, and filled with various internal fillers such as PP cotton, foam particles and so on. This kind of toy has realistic and lovely shape, soft touch, not afraid of extrusion, easy to clean and other characteristics, widely used in children's entertainment and home decoration and other fields.

Historically, plush toys originated in the late 19th century at Steiff in Germany, and became popular with the creation of the "Teddy" bear in the United States in 1903. In the 1990s, Ty Warner created Beanie Babies, a line of plush toys filled with plastic pellets, further fuelling the industry's rise.

Currently, the plush toy industry is showing steady growth in both the global and Chinese markets. According to Beziers Consulting, the global plush toys market reached RMB 194.6860 billion in 2022, of which RMB 339.727 billion was in China. It is expected that the plush toys market will continue to maintain a stable growth trend in the coming years with the development of the global economy and the growth of consumer demand.

In the Chinese market, the main consumer groups of plush toys are children and young consumers. Data shows that children are still the main consumer group of plush toys, accounting for 43%, while the post-90s account for 36%. In addition, the combination of classic and Netflix IPs has brought plush toys to higher premiums and young consumer groups.

In terms of brands, there are many well-known plush toy brands in the market, such as Disney, Jellycat, Fisher-Price, NICI, and Hello Kitty. These brands meet the needs of consumers of different age levels through continuous innovation and design.

In conclusion, plush toys, as a popular children's toys and gifts, have a broad market prospect worldwide. With the advancement of technology and the increase of market demand, there will be more innovation and development opportunities for the plush toys industry in the future.

Author:

Ms. Vivi

E-mail:

bear@ydatoy.com

Phone/WhatsApp:

+8618273177017