Why is the genuine plush toy premium so bad?

July 13, 2024

The plush toy market has continued to grow in recent years, and is particularly popular among young consumers. For example, plush toys from brands such as Jellycat have become "emotional candy" for young people because of their unique design and branding, and they are more expensive. In addition, Disney and other well-known brands of plush toys often appear premium phenomenon, such as certain limited models of dolls and even speculation to 20 times the original price.

The price of plush toys has risen not only because of the brand effect, but also because of factors such as the rising cost of production materials, the increase in design costs and the complexity of the process. These factors together drive up the overall price of plush toys.

Market demand for popular or limited edition plush toys far exceeds supply, resulting in high premiums for these products in the secondary market. For example, Shanghai Disney Resort plush toys such as Star Dew and Lina Belle have doubled in price in the secondary market. This imbalance between supply and demand has further exacerbated the premiums for genuine plush toys.

With the rise of the "healing economy", more and more young people are willing to pay high prices for plush toys in order to get a "sense of healing". Despite the current era of consumer downgrading, these plush toys still maintain a high price level, and even some non-limited edition plush toys can cost hundreds of dollars.

Brand effect is one of the important reasons for the premium price of plush toys. For example, Disney's official flagship shop's summer series of plush toys were sold out upon release, and most of their second-hand market prices doubled. In addition, the rise of trend culture and the combination of Netflix IPs have also brought plush toys higher premiums and a wider group of young consumers.

The reasons for the serious premium for genuine plush toys mainly include rising production costs, brand effect, market supply and demand imbalance and consumer psychology and other factors. These factors work together, so that even in the overall economic environment is not good, the market price of plush toys is still high.

Author:

Ms. Vivi

E-mail:

bear@ydatoy.com

Phone/WhatsApp:

+8618273177017